Rachel L. Bailey


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In January 2014, I joined the faculty at Washington State University's Edward R. Murrow College of Communication as an assistant professor of media psychology and the director of the Communication Emotion and Cognition Lab.


In a nutshell, my research uses experimental, computational, and psychophysiological methods to study the dynamics of complex human media interactions. My research program seeks to discover and explicate the complex interactions among relevant individual, environmental, and media characteristics during media use which have significant downstream effects on important human behaviors (e.g. learning, decision making, behavior change, enjoyment). Much of my current research has examined portrayals of food in food ads and how these portrayals interact with important individual differences to influence dynamic processing of the ads, attitudes toward the ads and their associated products, and later food choice. 


My degrees in mass communication and strategic communication (from Indiana University and the Missouri School of Journalism) along with my industry experience with Disney Media Networks doing biometric evaluation and research have prepared me to teach a range of classes within most existing curricula as well as new courses directly related to my research expertise. Currently, I teach courses in strategic communication at the undergraduate level and media psychology and psychophysiological methods courses at the graduate level.

Please feel free to click around and learn more about me or contact me directly: rachel.bailey@wsu.edu

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